![]() ![]() Miller and Osborne explored how brands can play a role in addressing social justice issues in the Black American community and the main topic of their discussion was around the concept of ‘woke marketing’. In 2019 Pepper Miller, president at The Hunter-Miller Group, and Reginald Osborne, principal and multicultural marketing executive at the Van Osborne Group, were presenters at the Multicultural Marketing & Diversity Conference. How important is it that brands incorporate equality? Could you become guilty of denying an audience simply because of the color of their skin? In this day and age ignorance is no longer bliss. Some brands made their stances clear and others not so much. The pressure was put on businesses to take tangible action on racism. These global movements contributed to the highlighting of institutional and systemic racism. ![]() Outside of the US, the UK had the largest Black Lives Matter protests in the world. ![]() In 2020, the Black Lives Matter protests around the world instigated a commitment among many individuals and organizations to educate themselves about Black history, heritage, and culture – not only to understand racism but to stand in solidarity against it.Īs Black History Month is commemorated in the UK this month, it’s important to remember the impact of the Black Lives Matter movement. Why Businesses Must Stop Ignoring Black Muslim Consumers ![]()
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